· Brittany Ellich · illustration  · 1 min read

The social media coolness curve

A normalized curve showing coolness of a social media site over time. The peak seems to occur when ads are introduced. On the left, increasing in coolness, is Mastodon and Bluesky. On the right in descending order of 'totally sucks' we have TikTok, then Instagram, then X (the app formerly known as Twitter), and Facebook at the very very bottom

I have stayed out of social media for a long time. This is my perception of it as someone who is just getting back into it.

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