· Brittany Ellich · illustration · 1 min read
The real reasons to submit to that CFP 👀
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For most of my career, I've been confusing building products with building businesses—and that confusion kept me from pursuing a lot of ideas. Two weeks off helped me realize that not everything needs to be a startup, and some of the best things we build are the ones we build just because we want them to exist.
I've cracked the code on breaking the eternal cycle - features win, tech debt piles up, codebase becomes 'legacy', and an eventual rewrite. Using coding agents at GitHub, I now merge multiple tech debt PRs weekly while still delivering features. Tickets open for months get closed. 'Too hard to change' code actually improves. This is the story of the workflow.
